As parents ourselves, Pregnancy and Infant Loss is a subject very near and dear to the hearts of everyone at Lil Helper. In fact, after a chance encounter with a very special customer on Facebook in 2016, our CEO Mohammed introduced a Guarantee Policy unique to Lil Helpers to address this very issue– The God Forbid Guarantee.
Pregnancy Loss is Heartbreaking & Common
Statistics say that between 17-22% of pregnancies end in miscarriage every year. Furthermore, 4.1 million deaths of infants less than 1 year old were reported in 2017, as well as an estimated 2.6 million stillbirths (source).
These numbers are staggering and heart breaking.
In February of 2016, our CEO Mohammed was browsing Facebook when he came across a sale post from a very special customer. She was looking to sell her brand new, recently purchased Lil Helper diapers because she had tragically lost her daughter at birth.
Mohammed was devastated to read about her loss.
The God Forbid Guarantee was Created
Following this exchange, Mohammed went on to implement our ‘God Forbid Guarantee’. This guarantee states that if you should experience the loss of your infant before or during delivery, Lil Helper will gladly refund your entire purchase price.
Furthermore, we will ask that you keep the diapers either for yourself to use with future ‘rainbow’ babies, or to gift them to a person or charity of your choosing.
It feels like the very least we can do to alleviate just a tiny fraction of the stress & anguish that parents feel following such a monumental, life altering, tragedy. One day we hope to see more companies institute similar policies for their valued customer family who experience pregnancy loss.
If you should ever find yourself in a position where you need to make use of the God Forbid Guarantee, please email us at delight@lilhelper.ca, or call us toll free at 1-877-2-877-930.
