God Forbid Guarantee
God forbid, if something unexpected were to happen during your pregnancy or birthing, Lil Helper Cloth Diapers will refund your entire purchase.
The History of the God Forbid Guarantee
The following is an exchange that took place between a Lil Helper customer (let’s call her K.) and myself (Uncle Mo) back in 2015.
K. is a loyal Lil Helper customer. Lil Helper was just a team of 3 at that point, so I distinctly remember packing her orders and communicating with her on a number of occasions.
I came across K.’s post when she was trying to sell her diapers on the Lil Helper Buy/Sell/Trade forum on Facebook.
Here are some screenshots of our exchange.
Why do we do this?
When we first spoke with K., we had no intention of sharing the conversation publicly. But the thought stayed with us for weeks—there may be other customers quietly going through something just as heartbreaking. At the time, we didn’t have a clear policy in place for situations like this, which means we may have unintentionally caused grieving parents more pain by continuing to market or sell their unused diapers.
We also experienced the loss of a child early in pregnancy, so we understand a small part of that pain—and we wouldn’t wish it on anyone.
How Lil Helper operates when nobody is watching
At Lil Helper, going the extra mile for our customers isn’t the exception—it’s just how we do things. One winter, we drove two hours through Canadian snow to hand-deliver an order because the original was stuck at the post office and the customer had an early morning flight. Another time, we delivered cloth diapers at 1 a.m. to help a newborn with a severe diaper rash, because that family hadn’t slept in days.
We care deeply about the people we serve, and we show it through our actions. Every decision we make is rooted in empathy, and we’ll always do our best to do right by our customers.
Update on K.
The good news is that K., our loyal Lil Helper mama, was blessed with a beautiful baby boy soon after the post went viral. And when she ordered more diapers from us, I had the pleasure of telling her that her money was no good at Lil Helper. She was as touched by our small gesture as we were by her courage to allow us to share her story and help other families who might, God forbid, find themselves in a similar situation.
If you have anything to say about this policy or suggestions on how we can improve the way it works, I would love to hear your thoughts.
What happens when you treat customers like family
If you have a few minutes for another feel-good story, or want to see a grown man well up, check out this video on why we do things the way we do.
